CRO Audit & Test Roadmap

Slingshot Conversion Intelligence

Critical Findings 27 Tests Prescribed

Full Funnel
Conversion Audit

Comprehensive conversion optimization analysis across 10 marketing assets. CRO, behavioral design, persuasion mechanics, and compliance review synthesized into a prioritized 90-day A/B testing roadmap.

0/10
Funnel Health
35-60%
Est. Lift Potential
74/100
Behavioral Score
7.8/10
Persuasion Score

Conversion Funnel Scorecard

Current estimated conversion rates vs. industry benchmarks

Issue Severity Dashboard

Five most critical conversion leaks, prioritized by impact and effort to fix

Overall Funnel Health

6.0 OUT OF 10

Strategic depth is exceptional. Conversion layer needs precision.

Issue Distribution

Critical 12
High 13
Medium 9
Low 4
Compliance Status REJECTED - REVISE

Root Cause Analysis

Completeness Bias

Every asset tries to address every persona. Good strategy, bad conversion.

Info Before Action

Pages present massive information before asking for action. More info = more deferral.

Missing Tangibility

Zero screenshots, demos, or product visuals anywhere in the funnel.

Page-by-Page Audit

Element-level scores across all audited marketing assets

Behavioral Design Audit

25-bias cognitive inventory with BJ Fogg B=MAP analysis

Strong (11 Biases)

Weak / Missing (6 Biases) - Highest Opportunity

BJ Fogg B=MAP Analysis by Conversion Point

Conversion Point Motivation Ability Prompt Bottleneck

Persuasion Architecture

Cialdini 6 Principles + Ogilvy Compliance + Bullet Quality Assessment

Cialdini 6 Principles (Avg Across Pages)

Ogilvy Compliance by Asset

Headline Hook Strength Rankings

Key Finding: The strongest hooks are on the lowest-traffic pages. The pricing headline (19/20) should be tested as the homepage hero. The primary headlines on the two most important pages score 10/20.

Fascination Bullet Quality (7.5/10 Overall)

3
Elite (20-25)
8
Strong (15-19)
1
Average (10-14)

Pattern: Strong hook concepts diluted by over-explanation within the bullet itself. Fascination bullets should OPEN loops, not close them. Cutting 30% would push most bullets to elite tier.

Compliance Review

Risk Score: 14/15

Regulatory compliance across FTC, CAN-SPAM, GDPR, CCPA, insurance regulations, and platform policies

Regulatory Area Status Critical Issues Key Concern

27-Test A/B Roadmap

90-day prioritized testing calendar with ICE scores, expected lift, and implementation guidance

5 Highest-Impact Tests

Rank Test Expected Lift ICE Score Phase
40-75%
Phase 1-2 Combined Lift
Visitor-to-lead conversion
50-100%
Full 90-Day Projected Lift
Above pre-test baseline
90 Days
Full Roadmap Duration
27 tests across 6 categories

Quick Wins

Changes that can be implemented this week with immediate conversion impact