Email Engine

6 Sequences / 38 Emails / Full Automation Architecture

Automation Architecture v1.0

6 sequences. 38 emails.
One conversion engine.

A trust-building email system engineered for $150K-$3M+ carrier relationships, 3-6 month sales cycles, and multi-stakeholder buying committees. Every email passes the "would I forward this to a smart colleague?" test.

38
Total Emails
6
Sequences
4
Persona Routes
84
Day Max Cycle

Automation Flow

Click any sequence node to explore its emails. Dashed lines indicate conditional routing.

Entry Event

Lead magnet download, calculator use, assessment, sandbox app, event scan, outbound

Routing Logic

M
Marcus Path
Clicks "carrier evaluation" in E6
Downloads "5 Questions" guide
Routes to: Trust Architecture deep-dive
P
Priya Path
Clicks "SaaS founder" in E6
Downloads Revenue Playbook
Routes to: Zero-to-MGA education
R
Ray Path
Replies "show me the data" in E6
Downloads Inverted Market Report
Routes to: Benchmark data previews
D
Diana Path
Clicks "technical deep-dive" in E6
Applies for API Sandbox
Routes to: Architecture walkthrough
Global Suppression Rules
Books discovery call at any point: suppress ALL automated sequences
Lead score crosses 75 (SQL): alert sales for personal outreach
60+ days cold across any sequence: trigger re-engagement

Sequences

Target KPIs

Open Rate >40%
Click Rate >6%
Reply Rate >3%
Unsub Rate <0.5%
Discovery Calls >10%

Persona Routing Intelligence

How leads get tagged, how messaging adapts, and the complete trigger-to-sequence mapping.

Sequence Transition Triggers

Complete mapping of how leads move between sequences

From To Trigger

Lead Score Thresholds

MQL Threshold 50 pts

Triggers: Sales sequence entry

SQL Threshold 75 pts

Triggers: Sales alert for personal outreach

Re-engagement 0 opens / 60 days

Triggers: Re-engagement sequence

Optimal Send Windows

M
Marcus / Ray (MGA Founders)
Tue & Thu, 7:00-8:00 AM local
P
Priya (SaaS Founders)
Tue & Wed, 8:00-9:00 AM PT
D
Diana (Technical Evaluators)
Wed & Thu, 10:00-11:00 AM local

Avoid: Mondays (inbox triage), Fridays (checkout), weekends. Max 3 emails per 7-day period across all sequences.

Deliverability Protocol

Infrastructure rules to protect sender reputation and inbox placement

Sender

Ethan at Slingshot
ethan@slingshot.com
Replies to real inbox

Authentication

SPF + DKIM + DMARC
All configured pre-launch
Seed list monitoring weekly

Warm-Up

Week 1-2: 20-30/day
Week 3-4: 50-75/day
Week 7+: Full volume

Content Rules

Plain text preferred
Max 1-2 links/email
95%+ text-to-link ratio