Customer Journey Intelligence
Every persona demands structural guarantees rather than promises. The convergence is not in shared features — it is in a shared posture: show me the architecture, not the marketing.
What their day looks like before Slingshot exists in their world.
In their own words, using voice-of-customer language.
Five psychological stages from inertia to evangelism.
Before and after Slingshot enters their world.
What they push back on and what breaks through.
Where and how to reach this persona.
Four personas, one structural truth. The pattern that unifies all four is not a shared feature -- it is a shared demand for structural proof over promises.
All four personas reject feature claims and marketing language. They evaluate partners by demanding architectural evidence -- data lineage, audit trails, benchmark methodology, schema documentation -- not slide decks.
Not one persona accepts "transparency" as a feature bullet. Marcus demands data lineage. Priya demands a timeline with no hidden steps. Ray demands published curation criteria. Diana demands the schema itself. Same word, four architectural tests.
The co-founder-as-first-customer origin resonates across all four: proof of lived experience (Marcus), proof the team understands distribution (Priya), proof the carrier will not extract (Ray), and proof the architecture was built by someone who needed it (Diana).
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All four personas move through five psychological stages -- but the stall risks and triggers are different for each.