The Three Phases
Pre-Launch
8 Weeks -- Apr 14 to Jun 1
Launch Week
6 Days -- Jun 1 to Jun 6
Post-Launch
90 Days -- Jun 7 to Aug 31 + 12mo
Go / No-Go Checkpoints
Year 1 Budget Allocation ($300K)
Founding Cohort Mechanics
36-Month Rate Lock
Year 1 carrier fee rate guaranteed for 36 months regardless of future rate changes. $50K-$300K+ in protected economics.
Governance Seat
Voting seat on Collective advisory board -- real authority over curation standards. 5 seats total, permanently filled by Founding Members.
Ethan's Personal Onboarding
CEO participates in onboarding, first actuarial review, and first reinsurance introduction. Unsustainable past 10-15 programs.
90-Day Launch Guarantee
Launchpad tier: If Slingshot causes delay beyond 90 days, carrier fee waived on first $1M GWP ($55K value).
Founding Member Status
Permanent designation. Named in company history. First-reference status for all future partners. Year 1 only.
Application-Based Entry
10 programs max in Year 1. Evaluated for Collective fit, not just revenue. Applications open Jun 2, close Aug 31.
Pre-Launch Phase
Eight weeks of foundation-building, authority establishment, and anticipation generation before the Founding Cohort announcement.
Launch Week -- Day by Day
The single most important week of the year. Every action is sequenced for maximum impact.
Launch Week Targets
Post-Launch 90-Day Roadmap and 12-Month Calendar
Momentum, Conversion, Deepening, and Cohort Close through August 31. Then a full 12-month promotional calendar through May 2027.
Asset Inventory and Checklist
36 assets across pre-launch, launch, and post-launch phases. Click to toggle completion status.
Limited Time Offer System
B2B enterprise LTOs operate on access scarcity, time-limited terms, and information exclusivity. Never discounts. Max one active per month.
Audience Warmth Tiers
12-Month LTO Calendar
Risk Mitigation and Contingencies
Risk register, launch abort criteria, and contingency decision trees.
Launch Abort Criteria (Check by May 28)
If any criterion triggers: delay 30-60 days, notify waitlist transparently, redeploy content cadence through delay.
Risk Register
Contingency Decision Tree
Target Personas
Four distinct buyer archetypes driving all content, targeting, and nurture strategies.